SEOUL ART BOOK FAIR
September - December
Seoul Art Book Fair is a bilingual arts and culture festival that celebrates the physical medium, held at the Seoul Museum of Art. The festival itself hosts 27 events over 3 days. The rebrand highlights the physical artifact and hand-made nature of physical goods in an identity that exists in both print and digital mediums. The focus on a hands-on approach is insinuated in the custom type, that mimics handwriting.
The identity of the brand is expressed through multiple deliverables, such as posters, motion advertisement, digital and print tickets, press passes, a website and finally a fold-out brochure. The bilingual nature of the festival is showcased in all of the deliverables.